Google Analytics is an all-around resourceful tool that allows website administrators and businesses to understand more about overall platform performance and audience demographics. However, there may come a time when we need to delete a property in Google Analytics. It may seem like a daunting task, but it doesn’t have to be. In this blog post, we will guide you on how to delete a property in Google Analytics and make the process as simple as possible.

Understanding Google Analytics Property

Before you begin, you need to understand what a property is in Google Analytics. A property is a website or app where you will track your data. It consists of reports, settings, and data associated with the site or app. A single Google Analytics account can hold multiple properties.

Steps to Delete Google Analytics Property

Follow these steps to delete a property in Google Analytics:

a. Begin by logging into your Google Analytics account and going to the admin section.
b. From the Properties column, choose the property you want to delete.
c. Click on the Property Settings tab.
d. Scroll down the page to the bottom and select the “Delete Property” option.
e. Confirm that you want to delete the property.

Caution before Deleting a Property

Before you proceed with property deletion, note that data associated with the website or app will also be deleted. This includes reports, settings, and any other information on Google Analytics associated with the site. Deleting a property is a permanent action, and you will lose all data associated with the property. Once you delete the property, you cannot restore it.

Alternative to Property Deletion

Instead of deleting the property, you may consider removing access to Google Analytics. This way, you can keep all data associated with the site, and still, no one will have access to it.

Conclusion

In conclusion, it doesn’t have to be a hard time when it comes to deleting data on your Google Analytics account. By following the guidelines in this blog post, you can complete the process with ease. However, it is important to note that property deletion is permanent, and all data associated with the site or app will be deleted. It is essential to consider an alternative, such as removing access, before making such a permanent decision. We hope this article has been helpful, and you can handle property deletion with ease in the future.